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  • Outdoor Advertising's Past and Future

    Series Name:

    Hartman Center 20th Anniversary Lecture Series

    Presenter:

    Nancy Fletcher, CEO of the Outdoor Advertising Association of America

    Sponsors:

    Hartman Center for Sales, Advertising & Marketing History and Libraries-Special Collections

    Location:

    Perkins Library Gothic Reading Room - Map

    Cost:

    free

    When:

    to

    Contact:

    Wachholz, Jacqueline Reid

    Email:

    j.reid@duke.edu

    Join the Hartman Center for Sales, Advertising & Marketing History in celebration of its 20th Anniversary and the 25th Anniversary of the J. Walter Thompson Company (JWT) Archives at Duke University. Outdoor advertising is one of the oldest forms of media in existence, dating back to the circus posters of the 1800's. Since those early days, outdoor advertising has constantly evolved to adapt to new markets, formats, technology, and opportunities. Please join us as Nancy Fletcher, CEO of the Outdoor Advertising Association of American takes another look at one of the fastest-growing advertising media around. A reception will be held from 5:00 to 6:00 PM and the lecture will begin at 6:00 PM.

    More Information

    Lecture/Talk and Reception