The Start-up Sales Playbook

There are sales elements to every part of a start-up business: from driving early customer acquisition to raising funds to recruiting a team. Within the growth objectives, there are a critical, consistent series of activities necessary to establish early wins, early fans, an early sales pipeline and measurable progress to your shareholders, your team and yourself. The Start-up Sales Playbook highlights those activities. Based on numerous start-up experiences, both good and bad, this session provides valuable content and context to jump start a sales and business development platform within your early stage venture.