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The Big Business of Selling Romance

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Friday, January 26, 2018
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12:00 pm - 1:15 pm
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Caroline Perny
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Romance novels account for 34% of all fiction sold annually and have spawned some of the largest blockbuster franchises of our time. But what's the real reason readers gobble them up? Strong heroines? Sex-on-the-page? The Happily Ever After? Muscly guys on the covers? Romance is both a niche market and a multi-billion dollar industry. How does a publishing company garner publicity, spur sales, and ultimately get respect for a genre that inspires both derision and adoration? Join us for a public conversation with HarperCollins publicist Caroline Perny.

A light lunch will be served.

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Co-sponsors include Duke's Forum for Scholars and Publics, African & African American Studies, History Department, Gender, Sexuality & Feminist Studies, Religious Studies, Kenan Institute for Ethics, Innovation & Entrepreneurship, Trinity College of Arts & Sciences, #Artstigators, and the John Hope Franklin Humanities Institute.