Branding: Build a Brand

Understanding brands and the effect they have on you is a good start in any branding journey, but building them will give you special insight into the world of design.
This hands on workshop aims to put everything you learned in the previous class (the Psychology of Brands) into practice. From deciding on a business idea to asking the right questions and unlock the attributes and values of a brand, to choosing fonts, colors, shapes and graphics matching those values, to creating a spot on looking brand guide.
The second half of the course will require you to use Adobe Illustrator or similar application. Students may get Adobe Creative Cloud for free (staff at a discounted price) through Duke Software.