Algorithms of Oppression: How Search Engines Reinforce Racism
This is the inaugural lecture in the Identity & Computing Lecture Series: Understanding Racism and Bias in Computing. The landscape of information is rapidly shifting as new imperatives and demands push to the fore increasing investment in digital technologies. Yet, critical information scholars continue to demonstrate how digital technology and its narratives are shaped by and infused with values that are not impartial. Technologies consist of a set of social practices, situated within the dynamics of race, gender, class, and politics, and in the service of something -- a position, a profit motive, a means to an end. In this talk, Dr. Safiya Umoja Noble will discuss her book, Algorithms of Oppression, the impact of marginalization and misrepresentation in commercial information platforms like Google search and the power struggles over representation on the web, as well as the implications for public information needs.
Speaker Dr. Safiya U. Noble is an Associate Professor of Gender Studies and African American Studies at the University of California, Los Angeles (UCLA) where she serves as the Co-Founder and Co-Director of the UCLA Center for Critical Internet Inquiry (C2i2).