Outdoor Advertising's Past and Future
Join the Hartman Center for Sales, Advertising & Marketing History in celebration of its 20th Anniversary and the 25th Anniversary of the J. Walter Thompson Company (JWT) Archives at Duke University. Outdoor advertising is one of the oldest forms of media in existence, dating back to the circus posters of the 1800's. Since those early days, outdoor advertising has constantly evolved to adapt to new markets, formats, technology, and opportunities. Please join us as Nancy Fletcher, CEO of the Outdoor Advertising Association of American takes another look at one of the fastest-growing advertising media around. A reception will be held from 5:00 to 6:00 PM and the lecture will begin at 6:00 PM.