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BEGIN:VEVENT

CATEGORIES:Business
CATEGORIES:Asia focus
CATEGORIES:Civic Engagement/Social Action
CATEGORIES:Humanities
CATEGORIES:Social Sciences
CATEGORIES:Lectures/Conferences
CATEGORIES:Utilities
CATEGORIES:Lecture/Talk
CATEGORIES:Research
CATEGORIES:Technology
CATEGORIES:Main
CONTACT;X-BEDEWORK-UID=8a0290b4-860465b2-0186-debfba9d-00003c8d:Asian Paci
 fic Studies Institute (APSI)
CREATED:20260113T175824Z
DESCRIPTION:Why focus on the history of Japanese television commercials? A
 dvertising rapidly incorporates new artistic trends. This seems to be a p
 articularly prominent feature in Japan. However\, research on Japanese te
 levision expression has been severely lacking until now.\n\nResearchers h
 ave focused their efforts on studying websites and social media\, positio
 ning television as an old medium and neglecting it. Yet\, considering the
  current boom in short-form videos\, a historical exploration of televisi
 on commercial expression-which can be seen as the origin of this trend-is
  crucial.\n\nThis lecture\, based on Visiting Professor Yukie Takeuchi's 
 2025 publication "Showa no Kōkoku" (Advertising in the Showa Era)\, focus
 es on a fashion commercial aired in 1967. This commercial was acclaimed a
 t the time for its innovative expression\, marking a turning point in tel
 evision commercial expression. How was this expression able to be created
 ? This lecture traces the evolution of video expression in Japan up to th
 at point\, as well as its social and cultural context. It also examines t
 he influence on subsequent commercial work.\n\nAbout the speaker:\nDr. Yu
 kie Taekuchi is a professor of art and advertising design history in the 
 department of Media\, Journalism\, and Communications at Doshisha Univers
 ity. Her research interests include art history\, social history\, histor
 ical sociology\, design history\, and the history of advertising across m
 ultiple media (print\, television).\n\nShe is a graduate of Kobe Universi
 ty and is a member of several associations\, including the Japan Society 
 for Design\, the Japan Society for Mass Communication\, the Japanese Soci
 ety for Ethnic Arts\, the Japan Advertising Society\, and the Japan Socie
 ty for Industrial Design. Recent books include "Advertising in the Showa 
 Era: Television Commercials Are Coming!" (Seidosha\, 2025) and "Art and S
 ociety: Various Aspects of Creative Activity in the Modern Era" (with Eri
 ka Takashina\; Shinwa-sha\, 2025).\n\nevent location: Room A266\, Bay 10\
 , Smith Warehouse
DURATION:PT1H30M
DTSTAMP:20260113T182532Z
DTSTART;TZID=America/New_York:20260210T113000
LAST-MODIFIED:20260113T182532Z
LOCATION;X-BEDEWORK-UID=8a0870ef-417019a3-0141-7371f3cc-00004101:Smith War
 ehouse - Bay 10\, 2nd Floor
STATUS:CONFIRMED
SUMMARY:A Breakthrough in Early Japanese TV Commercials: 1967
UID:CAL-8a00eca5-9af98aae-019b-b882499e-00001c05demobedework@mysite.edu
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 er/Lectures_Conferences/Lecture_Talk
X-BEDEWORK-ALIAS;X-BEDEWORK-PARAM-DISPLAYNAME=Asia focus:/user/public-user
 /Topic of Event Focused on a Country or Continent (if applicable)/Asia fo
 cus
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 /Topics/Humanities
X-BEDEWORK-ALIAS;X-BEDEWORK-PARAM-DISPLAYNAME=Research:/user/public-user/T
 opics/Research
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 -user/Topics/Social Sciences
X-BEDEWORK-ALIAS;X-BEDEWORK-PARAM-DISPLAYNAME=Civic Engagement/Social Acti
 on:/user/public-user/Topics/Civic Engagement_Social Action
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 opics/Business
X-BEDEWORK-ALIAS;X-BEDEWORK-PARAM-DISPLAYNAME=Technology:/user/public-user
 /Topics/Technology
X-BEDEWORK-CS;X-BEDEWORK-PARAM-DESCRIPTION="/principals/users/agrp_Artsand
 Sciences_ArtArtHistoryandVisualStudies,":Art\, Art History &amp\;amp\;amp
 \;amp\; Visual Studies
X-BEDEWORK-SPEAKER:Yukie Takeuchi (Art and Advertising Design History\, Do
 shisha University)
X-BEDEWORK-SUBMITTEDBY:rmk33 for Asian Pacific Studies Institute (APSI) (a
 grp_ArtsandSciences_AsianPacificStudiesInstitute)
X-BEDEWORK-IMAGE-X1:0
X-BEDEWORK-IMAGE-Y1:0
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X-BEDEWORK-IMAGE-CROP-WIDTH:2118
X-BEDEWORK-IMAGE-CROP-HEIGHT:1412
X-BEDEWORK-IMAGE-ALT-TEXT:a collage of still images from a 1967 Japanese T
 V commercial showing a mix of people\, objects\, and illustrations\; Japa
 nese katakana text
X-BEDEWORK-IMAGE:/public/Images/260210_Takeuchi_talk-cal_20260113062532PM.
 png
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 532PM-thumb.png
END:VEVENT
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