VFF: Cognitive Neuroscience Studies Behind Data Visualization Best Practices

Death to pie charts! Maximize the data ink ratio! Uninstall all serif fonts! These are common refrains in data visualization circles, but where do they come from? In this talk, I will discuss some of the studies that inspired popular data visualization best practices, and what these studies have and have not shown. I will share some modifications to best practices that I think reflect the evidence more accurately than what is often recommended, and will discuss strategies for working together to promote data-driven techniques in the data visualization community.