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Branding: From Concept To Creation, A Co-Lab Roots Workshop

dukecreate
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Saturday, August 29, 2020
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10:00 am - 2:30 pm
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Sandra Bermond
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DukeCreate

Join the Co-Lab Roots program for this two-part workshop on branding
Part I: 10am-11:30am | Part II: 12:30pm-2:30pm

Part I: Participants will explore the psychology behind the brands they encounter everyday and examine how their values are manifested through their choices in typography, colors, shapes, graphics and overall style. Through this first part, you will learn the bases to design your own brand(s) (personal or business) or those of potential clients.

Part II: Participants will work in groups to create a brand identity. Using a template, each group will create the brand guide for their identity and present their choices to the rest of the class.

This workshop will be hosted via Zoom, and you will receive an email with the Zoom link a day before the class.

Note: This session will be recorded

Contact: Kevin Erixson