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LIVE: If Brands Are Built Over Years, Why Are They Managed Over Quarters?

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Wednesday, April 28, 2021
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12:30 pm - 1:00 pm
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Professor Carl Mela
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Fuqua LinkedIn Live Series

Professor Carl Mela will discuss his research on how a short-term marketing perspective can harm brands and how to build powerful brands over the long term instead. Join the discussion via LinkedIn Live.

Contact: Jennifer Cash