Can we stop the quantum apocalypse?

Governments around the world are jockeying to secure their place in the coming quantum industrial revolution. Large, multinational corporations are investing hundreds of millions of dollars to develop quantum computers. One may wonder what role universities can play now that the technology has moved from proof-of-principle to large scale integration. I'll argue that the role of university scientists and engineers is now more important than ever if we are to prevent a "quantum bust" from following the current "quantum boom".