Social Media Marketing for Entrepreneurs

Most entrepreneurs focus on building their product before building their audience, but what if that's backwards? On Wednesday, March 25 at 1:30pm in the I&E Bullpen (Fuqua), explore the importance of audience for entrepreneurs and learn core concepts and techniques for creating a successful social media strategy. This session will be taught by Duke I&E senior lecturing fellow Aaron Dinin, who has more than 1.2 million followers across social platforms and has been featured on Today, Bloomberg, and Wired for his work teaching students to leverage their social platforms.