Concept to Commercial with ESPN & McKinney

This episode of DukeCreate & DEMAN LIVE features Duke alumna, Laura Gentile '94, ESPN's Senior Vice President of Marketing, on the making of ESPN's College Football Playoff campaign with Vic Palumbo, President of Film-47, and McKinney's creative team led by Jonathan Cude, Chief Creative Officer. Prim Siripipat '03, former ESPN host/anchor, will moderate.

They will take us behind-the-scenes of their creative process for the ESPN College Football Playoff commercial, "Tunnel", share a sneak peek of their new campaign for ESPN College Football 2020, as well as answer your questions.