Exactly the Same, But Different: Using Our Scientific Interests to Design Science Communication Strategies

Using Our Scientific Interests to Design Science Communication Strategies: Most scientists lack training outside their respective fields of study - including principles of communication - which often hinders the confidence and skills required to effectively share their ideas to broader audiences. How can we, as scientists, re-wire our preconceptions about social sciences? How can we predict effective rhetorical communication strategies by exploiting our intrinsic passion for a particular scientific topic?

Dr. Efra Rivera-Serrano will be sharing how we can design unique communication strategies if we look at SciComm through the lens of our individual field of study. Efra is a Research Associate in the Department of Microbiology and Immunology at the University of North Carolina at Chapel Hill and the founder of #UniqueScientists, an online platform designed to celebrate and promote diversity, inclusion, and equity in STEM.