DukeCreate & DEMAN Live Concept to Commercial with Beats by Dre & GBA Studios

This episode of DukeCreate & DEMAN LIVE features Duke alum Chris Shaw '08, Executive Producer and Founder of Guilty By Association Studios (GBA Studios) and the global creative team behind their Beats by Dre commercial. He is joined by creatives Zandie Brockett '09 and Cody Grammer '08, as well as Mike Refuerzo, Head of Content Production at Beats by Dre. They will take us behind-the-scenes of the making of their spots featuring (3) of Japan's Olympic hopefuls, share how they are creating globally during quarantine, as well as answer your questions.

Joining us via Zoom for this special episode:
- Chris Shaw '08, Executive Producer & Founder, Guilty By Association Studios (Tokyo)
- Mike Refuerzo, Head of Content Production, Beats by Dr. Dre (LA)
- Zandie Brockett '09, Freelance Creative Strategist (LA)
- Cody Grammer '08, Freelance Writer (LA)