Understanding Customer Needs

"Insight Informed Innovation": a front-end process to kick-start and inform medical device innovation

Paul Fearis will share best-practice qualitative primary research methods from industry. Participants will learn a robust and repeatable process to deliver unmet, underserved and unarticulated stakeholder needs/customer requirements. The course will enable participants to 1) define a front-end innovation process compatible with design controls, 2) conduct and document robust ethnographic(observational) research, 3) conduct stakeholder interviews as a starting point for and during the product development process, 4) analyze research to extract and prioritize stakeholder needs, and 5) transition insights to subsequent downstream development processes.

Zoom info provided upon registration.

Register: https://duke.qualtrics.com/jfe/form/SV_cNHsivpurSvLjG5