Public Speaking - How to manipulate your audience's brain

Public Speaking - How To Manipulate Your Audience's Brain (For a Good Purpose)

Ever watch someone speak and suddenly notice you've been daydreaming? Have you had a consultant speak at you for an hour and have no idea what they just said? While public speakers can be effective utilizing a number of different styles, key components to any type of presentation involve keeping your audience's attention and ensuring they receive the information you are sharing. As it turns out, in the right environment our brains are wired to do exactly this. This session will discuss how our brains process information and how we can utilize these traits to provide an environment in which your audience is engaged, attentive, and receptive.

Dr. Jeremy Petranka is an Associate Professor of the Practice in the Fuqua School of Business. He received his Ph.D. in Economics from UNC Chapel Hill in 2009, and has since taught undergraduates and MBA students at Indiana University's Kelley School of Business and UNC Chapel Hill. Prior to his career in academia, Jeremy worked as a management consultant, working with multiple Fortune 100 companies to align their information technology with their business strategies, focusing heavily on the role of data within the organizations. His work now focuses on the intersection of business and academics, specifically targeting how economics informs managerial decision-making and business strategy.