Introduction to Survey Design

This Duke Initiative on Survey Methodology (DISM) workshop will explore the fundamentals of survey design. The emphasis will be on providing practical survey design tips to those looking to develop their own surveys, or to evaluate proposals for surveys to be conducted by vendors. Topics explored in the workshop include determining if a survey is the appropriate design, considering the trade-offs to data quality that arise in the survey design process, identifying sources of error when sampling and surveying respondents, and more.