Guest Lecturer: Matthias Strobel, President & Founder, MusicTech Germany

Matthias Strobel will examine the constant innovation brought to the music ecosystem by
artists, entrepreneurs, and researchers.

Emerging technologies have changed the entire value chain of music. From composition to
production, distribution and curation to consumption. Technically, a musician nowadays could
go all the way along the value chain without any intermediates involved. This is also the case for
consumers. Music is accessible for everyone from everywhere.

With the fast development of new technologies and the easy access to it, the music ecosystem
will see even more drastic changes in the future. Matthias will take us on a journey into past and
present music technologies that changed the course of music and will give us a glimpse of what
to expect from the future in which AI, extended realities and data-driven decisions will impact
the creative process as well as the music business.

This presentation will highlight the importance of cross-vertical and transdisciplinary
collaborations for new and sustainable innovation.

MusicTech Germany is the Federal Association for Music-Technology in Germany. It represents
the common interests of hardware and software developers, research institutions, and service
providers in the field of music technology that pioneer innovation to meet the challenges of the
music value chain in the digital age.

The members of MusicTech Germany are as diverse as the industry itself. Members are startups
and corporates, artists and makers, event organizers and curators, developers and designers,
manufacturers and service providers, as well as business, education, and research experts.
At the core of its mission: Promoting collaboration and bridging the communication and
knowledge gap between the traditional music industry and music tech pioneers.

MusicTech Germany is the main point of contact for music technology in Germany: Ranging
from notation and production software to musical instruments and interfaces, from streaming
platforms to Blockchain services and Artificial Intelligence applications to new live experiences
and ticketing solutions.