Interactive Session on Design Thinking for Entrepreneurial Success

There's no single definition for design thinking. It's an idea, a strategy, a method, and a way of seeing the world. And, it is for everyone!

The MEM PDC IDEA Club is hosting an interactive session on "The Value of Design Thinking in Entrepreneurial Success" by Prof. Kathie Amato.

Kathie has an extensive background in higher education, marketing, and publishing. The link which ties all of her experiences together is a strong emphasis on entrepreneurship. Before coming to Duke in 2006, she founded and managed a publishing company, AD Productions, Inc., and she was the founding director of Darden Business Publishing at the University of Virginia's Darden School of Business. Kathie now manages Duke Innovation and Entrepreneurship Initiative education programs for the entire university.

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