10 Trends that will Shape the World in 2012 and Beyond: Trendspotting at JWT
Thursday, October 18, 2012
5:00 pm - 7:30 pm
Ann Mack, Director of Trendspotting at JWT
Hartman Center 20th Anniversary Lecture Series
Sponsor(s): Hartman Center for Sales, Advertising & Marketing History, Libraries-Special Collections, and Duke Marketing Club
Cost: free
10 Trends that will Shape the World in 2012 and BeyondGeneration Go. Marriage Optional. Objectifying Objects. These are some trends impacting consumer behavior and businesses in 2012 and beyond. Join Ann Mack as she not only details key trends brands need to understand in the years ahead, but also outlines thesechanges in the global zeitgeist. She will also discuss the role of trends at JWT, her process, and her career trajectory. A reception will be held from 5:00 to 6:00 PM and the lecture will begin at 6:00 PM. Join the Hartman Center for Sales, Advertising & Marketing History in celebration of its 20th Anniversary and the 25th Anniversary of the J. Walter Thompson Company (JWT) Archives at Duke University.
Contact: Jacqueline Reid Wachholz
