Iconic Normativity: Advertising and Form of Life

This talk will discuss the specific kind of normativity that images carry, the "iconic normativity". It will be focused on the peculiar moment of the history of advertising, when advertising images ceased to be still-life representations of the commodity and became the representation of a form of life.The lecture will describe the history of this shift from the point of view of the history of marketing and the history of fashion photography.

Emanuele Coccia is an Associate Professor at the Ecole des Hautes Etudes en Sciences Sociales (EHESS) in Paris. He received his PhD in Florence and was formerly an Assistant Professor of History of Philosophy in Freiburg, Germany. He works on the history of European normativity and on aesthetics.

This event is sponsored by the Romance Studies Speaker Series.
Contact: Giulia Ricco (gr44@duke.edu) or Pietro Bianchi (pietro.bianchi@duke.edu )