Careers in Marketing & PR with Fannie Mitchell Expert-in-Residence Ed McCraw

Ed McCraw will speak with students about his time as a corporate communications executive with MasterCard, and his time as corporate vice president with Verizon. He will discuss his corporate functions that included: integrated marketing and public relations programs, media relations, employee communications, financial communications, government and community relations, and corporate philanthropy. At MasterCard, the reputation and branding of the company was considered critical to its mission, and its "Priceless" commercials became a global phenomenon. Currently, Ed is an Adjunct Professor at the UNC. He teaches courses in the Kenan Flager School of Business for MBA students. This fall he is an Expert in Residence at Duke University's Fuqua School of Business.