Multilevel constraint on social interaction regarding science

Communication researchers are increasingly drawn toward social network concepts in explaining public understanding of science. Some of the resulting work is theoretically underdeveloped, however, as pundits and scholars look for "viral" information spread without sufficiently integrating program evaluation and other research into broader, multilevel conceptualization of communication systems. Southwell will discuss both his new book from Johns Hopkins University Press -- described briefly at bit.ly/16xm74i -- and solicit conversation about how we might integrate various approaches to better understand how social interaction relates to public opinion about science and health.